About Me

Although I'm formally a ‘Chief Product Officer’ for a digital lifestyle app company, like many in the digital media industry, I tend to wear a lot of hats, be it 'designer', 'researcher', 'creative director', ‘vision guy’ or 'content strategist'.  And during my 15+ years of hat-wearing in the digital space, I have been fortunate to lead projects for and collaborate with some terrific organizations along the way, including the National Screen Institute, PBS Kids, the Stanford Research Institute, the Canadian Game Studies AssociationSony Pictures Animation the RAND Corporation and others.

While I enjoy design practice on-the-screen, I take my greatest pleasure in applying research and existing theoretical work to a design problem—tackling the conceptual stuff…crafting the vision at a high level and giving it form. Then, I like working with a team via through a dialog-driven process in carrying the resulting product vision from start to finish. I can't really understate the value of all the pre-emptive analytical and lit review legwork that lays out the fundaments of a project before it even gets off the ground. Always be de-risking.

Currently, I am head of product for Biba: a company that’s digitizing the playground space through apps that encourage family interaction and increased physical activity for children. It’s been genuinely awesome to work with kids and families on our mission to try and turn screen experiences into healthy ones… and also cool to have Fast Company name us as one of 2019’s ‘World’s Most Innovative Companies’ to boot.

As for personal hobbies, I love video games (and collect video game consoles), am a huge fan of bit tunes (8/16bit), love yakking with my 6 year old about Pokemon and am an avid Magic the Gathering Commander player.



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