About Me

I am the chief product lead for Biba: a company that’s digitizing the playground space through mobile apps and one of Fast Company’s Most Innovative Companies of 2019.

Like many in the digital media industry, I tend to wear a lot of hats, be it 'designer', 'researcher', 'creative director', or 'content strategist'. And during my 15+ years of hat-wearing in the digital space, I have been fortunate to lead projects for and collaborate with some terrific organizations along the way, including the National Screen Institute, PBS Kids, the Stanford Research Institute, the Canadian Game Studies AssociationSony Pictures Animation the RAND Corporation and others.

While I enjoy ideation and design practice, I take my greatest pleasure in applying research and existing theoretical work to a design problem—helping craft the vision at a high level and then giving it form by asking (and answering!) the right questions. I can't really understate the value of all the pre-emptive analytical and lit review legwork that lays out the fundaments of a project before it even gets off the ground.

Hobby wise, I’m a lover of magic the gathering, swimming and hanging out with my nutty seven year old.

You can find more of my deets on the left or at linked.com/nisbojin.