Continuum Brand Extension Campaign

 
 

ROLE: CONTENT STRATEGIST

Provided design and content strategy for the transmedia brand extension for TV show, Continuum. The campaign kicked off at Vancouver Fan Expo (Vancouver being the major city in which the show takes place) with a panel of the show's creators and actors--along with an abrupt surprise introduction to one of the show's 'terrorist' factions, Liber8. Our team, alongside the show's lead writer, contributed a series of chapters to a series-preceding digital comic that laid out the show's prologue (of which I authored a single chapter).

The strategy was conceived for a cross-platform initiative that dealt with multiple fictional timelines, resulting in a unique collaborative experience for players and show fans. 

 

 

Heartland Brand Extension Campaign

 
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ROLE: DESIGNER AND CONTENT STRATEGIST

Was a designer and content strategist for the Pop Vox awarding winning Heartland brand extension initiative. I designed the user experience and content integration plan for the initiative's 'Mixed Media Magazine' (see below).

In an effort to keep a fervid audience sated during Heartland's off-season, the CBC and Seven24 sought a creative means of engaging their viewership while they eagerly waited for Season 2. We offered the boutique solution of the 'Mixed Media Magazine': a specialized flash module that would offer a highly interactive 'Tiger Beat' esque engagement with all the juicy behind the scenes details, interviews and photographs that hardcore fans wanted.

 
 

 

ReBoot Brand Extension Campaign

 
 

ROLE: USER EXPERIENCE AND SOCIAL MEDIA DESIGNER

In 2006, Rainmaker Entertainment sought to revive its long dormant property, ReBoot. Working in a UX and Content Strategy capacity, I had a hand in the design of what would become the new ReBoot social network hub which was strategically aligned with the crowdsourced comic extension of the ReBoot universe (you can read my published paper on crowdsource strategy here). Most of my non-UX efforts were specifically directed towards the social design of a new user reward system engineered to enmesh with Z2HMedia's (at the time) recently implemented, network-wide 'gamified' user model. The reward system was developed as a means of encouraging cross-network traffic and exploration while also rewarding ReBoot users for increased participation and collaboration in their now-revived community.

 

 
 

Animism Transmedia Brand Extension Campaign

 
 

ROLE: CONTENT STRATEGIST, DESIGNER, WRITER, PROJECT LEAD

Was the designer, writer and producer for a number of the Animism television show's brand extension campaign, most notably the show's pilot season transmedia alternate reality game (See Wired Magazine Online Coverage Below). I also did UX design for a number of the show's social network sites, designing their respective reward systems, and managed, organized and authored portions of the show's 'flash fiction' anthology campaign which featured such authors as Steven Savile and Kevin J. Anderson (AMAZON).

 
 
 WIRED COVERAGE OF THE ANIMISM AUGMENTED REALITY BRAND EXTENSION

WIRED COVERAGE OF THE ANIMISM AUGMENTED REALITY BRAND EXTENSION